Hasbro's G.I. Joe Q&A 2011 Round 4: The Answers

September 13, 2011

We're happy to report that replies to our questions for the second round of Hasbro's G.I. Joe Q&A are back! Unfortunately, only one of our questions was answered, but it provides some valuable insight on scheduling of the 30th Anniversary line and the earlier release date of G.I. Joe: Retaliation.

Question 1:
Studies indicate play patterns are different, now, than they were 30 years ago, with technology and gadgets being the center of a child's play universe. We 30-somethings realize the success and longevity of G.I. Joe relies on Generation Z/the Internet Generation. Have you considered partnering on/licensing a well-executed, Call of Duty-style G.I. Joe video game (with different playable characters and recognizable mission environment maps) in order to reach younger audiences? How about some type of interactive content (comics) for mobile and tablet devices?

Hasbro: No reply given.

Question 2: Has has the studio's decision to move the G.I. Joe movie sequel's opening date up affected scheduling or release plans for any of the 30th Anniversary line? Is it why we didn't see Kwinn on display at Comic-Con?

Hasbro: "Our plan is to continue to release the remaining figures for the 30th line. The movement of the movie timing has just put a bit of a crunch on our development schedule. However, at this time we haven't cancelled any figures other than the ones previously announced."

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