The on-line advertising blitz for G.I. Joe: Retaliation has started and ESPN.com's NFL section is, ironically, among the first sightings. Ads have been spotted in a couple different sizes, each touting the movie's trailer, its June 29 release date and in some instances links to the movie's social media streams. All of the ads lead to the full trailer on the G.I. Joe movie Web site including an user-interactive ad that plays an abridged teaser of the trailer.
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