Yesterday's announcement that G.I. Joe: Retaliation would be delayed until March, with barely a month to go until its scheduled release, surprised a lot of people (including a few at Hasbro, according to our sources). Months of anticipation built through marketing hype came to a screeching halt when the news of the date change broke and, at one point, it was a trending topic on Twitter, meaning it had transcended the G.I. Joe fandom. As a means of catharsis, What's on Joe Mind recorded a raw, unedited special episode with a roundtable of G.I. Joe collecting minds to make sense of the news and discuss it's impact on the G.I. Joe brand both now and in the future.
Community Reaction to G.I. Joe: Retaliation
May 24, 2012
Yesterday's announcement that G.I. Joe: Retaliation would be delayed until March, with barely a month to go until its scheduled release, surprised a lot of people (including a few at Hasbro, according to our sources). Months of anticipation built through marketing hype came to a screeching halt when the news of the date change broke and, at one point, it was a trending topic on Twitter, meaning it had transcended the G.I. Joe fandom. As a means of catharsis, What's on Joe Mind recorded a raw, unedited special episode with a roundtable of G.I. Joe collecting minds to make sense of the news and discuss it's impact on the G.I. Joe brand both now and in the future.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment